Sekuyisikhathi sokugxila ezinsikazini. Ngokomlando, imboni yezilwane ezifuywayo yase-US ibigxile kakhulu ku-canine-centric, futhi hhayi ngaphandle kwezizathu. Esinye isizathu siwukuthi amazinga obunikazi bezinja abelokhu enyuka kuyilapho amazinga obunikazi bekati ehlala ephansi. Esinye isizathu ukuthi izinja zivame ukwenza inzuzo enkulu ngokwemikhiqizo namasevisi.
“Ngokwesiko futhi namanje kaningi, abakhiqizi bemikhiqizo yezilwane ezifuywayo, abathengisi nabathengisi bathambekele ekunikezeni amakati isikhashana esincane, kuhlanganise nasemiqondweni yabanikazi bamakati,” kusho uDavid Sprinkle, umqondisi wocwaningo wenkampani yokucwaninga ngezimakethe i-Packaged Facts, esanda kushicilela umbiko othi Durable. I-Dog and Cat Petcare Products, Uhlelo lwesi-3.
Kunhlolovo Yamaqiniso Ahlanganisiwe Yabanikazi Bezilwane, abanikazi bamakati babuzwa ukuthi bayabona yini ukuthi amakati “ngezinye izikhathi aphathwa njengawesibili” uma kuqhathaniswa nezinja izinhlobo ezihlukahlukene zabadlali embonini yezilwane ezifuywayo. Emazingeni ahlukahlukene, impendulo ithi “yebo,” okuhlanganisa nezitolo ezithengiswayo ezithengisa imikhiqizo yezilwane ezifuywayo (abanikazi bamakati abangamaphesenti angu-51 bavumelana ngokuqinile noma ngandlela thize ukuthi amakati ngezinye izikhathi athola ukwelashwa okusezingeni lesibili), izinkampani ezenza ukudla kwezilwane ezifuywayo/ ukuphatha (45%), izinkampani ezenza imikhiqizo okungekona ukudla (45%), izitolo ezikhethekile zezilwane ezifuywayo (44%), nodokotela bezilwane (41%).
Ngokusekelwe kuhlolo olungakahleleki lwezethulo zomkhiqizo omusha namaphromoshini e-imeyili ezinyangeni ezimbalwa ezedlule, lokhu kubonakala kushintsha. Ngonyaka odlule, imikhiqizo eminingi emisha eyethulwe yayigxile ekatini, kwathi ngo-2020 uPetco wethula inqwaba yama-imeyili okukhangisa anezihloko ezigxile ku-feline ezihlanganisa “Ube nami e-Meow,” “Kitty 101,” kanye “nohlu lokuqala lokuthenga lukaKitty. ” Imikhiqizo eminingi futhi engcono ehlala isikhathi eside yamakati (nokunakwa okwengeziwe kokumaketha) ime ukukhuthaza abanikazi bamakati ukuthi batshale imali eningi empilweni nasenjabulweni yezingane zabo ezinoboya futhi—okubaluleke kunakho konke—bahehe abantu baseMelika abengeziwe emhlambini wezinkabi.
Isikhathi sokuthumela: Jul-23-2021
